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eBusinessLaajuus (4 cr)

Course unit code: LTL6034

General information


Credits
4 cr
Teaching language
Finnish
Responsible person
Mikko Hyttinen, Vastuuopettaja

Objective

Students understand opportunities of e-business to support the company's operations and the student is familiar with the key concepts of e-business. Students recognize the opportunities and challenges of internet and social media for the company's electronic communications. Students are able to draw up a plan for the development of the company's electronic communications.

Content

Changes in consumer behavior.
E-commerce opportunities - physical stores vs. online store.
E-commerce implementation.
E-marketing, web 2.0 and social media.
Virtual worlds and the mobile business.
Measurement, analysis, and data mining.
E-business and law.

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