International Market ResearchLaajuus (3 cr)
Course unit code: LTB6037
General information
- Credits
- 3 cr
- Teaching language
- Finnish
- Responsible person
- Iouri Kotorov, Vastuuopettaja
- Mika Pasanen, Vastuuopettaja
Objective
You will learn how to plan and implement a real international marketing research project, and how to write a research report.
Content
- International marketing research
- Report writing and presentation
- Group work