Innovative Productisation of Tourism Services 2Laajuus (5 cr)
Course unit code: LUT6054
General information
- Credits
- 5 cr
- Teaching language
- Finnish
- Responsible person
- Tuula Ikonen, Vastuuopettaja
- Hanna Vienonen, Vastuuopettaja
Objective
-
Content
The student understands the meaning of the different phases in commercialization processes within tourism services and perceives the processes as a whole. The sudent also understands the importance of experiences in programme services and the special themes related to the commercialization of cultural tourism. The student can design a tourism service product in a group. (Course LUT6053 Includes excursion to ITB Berlin)