Russian Consumer BehaviourLaajuus (5 cr)
Code: LUP7005
Credits
5 op
Teaching language
- English
Responsible person
- Ekaterina Miettinen
Objective
The student familiarizes him/herself with the basic aspects of consumer behaviour including values, needs and motivation.He/She is able to apply the theoretical knowledge into the context of a Russian consumer.
Content
The course is intended to provide the students with a theoretical introduction to the field of consumer behavior. Main issues of the course are connected to:-Consumer behavior- Values and culture- Russian consumer and Russian tourist