Launch MarketingLaajuus (5 cr)
Code: LL10040
Credits
5 op
Teaching language
- Finnish
Responsible person
- Ulla Kärnä
Objective
You will learn the basic principles of launching a new product or service concept or business idea.
Content
Innovation, the stages of the launch process, the launch of a new product, service or business idea
Enrollment
01.10.2023 - 31.10.2023
Timing
11.03.2024 - 31.05.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Degree Programme in Business Economics
Teachers
- Ulla Kärnä
Teacher in charge
Ulla Kärnä
Groups
-
LLNS22BBA, Business Economics, Full-time studies, Fall, 2022
Objective
You will learn the basic principles of launching a new product or service concept or business idea.
Content
Innovation, the stages of the launch process, the launch of a new product, service or business idea
Evaluation scale
H-5