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eBusinessLaajuus (4 cr)

Code: LTL6034

Credits

4 op

Teaching language

  • Finnish

Responsible person

  • Mikko Hyttinen

Objective

Students understand opportunities of e-business to support the company's operations and the student is familiar with the key concepts of e-business. Students recognize the opportunities and challenges of internet and social media for the company's electronic communications. Students are able to draw up a plan for the development of the company's electronic communications.

Content

Changes in consumer behavior.
E-commerce opportunities - physical stores vs. online store.
E-commerce implementation.
E-marketing, web 2.0 and social media.
Virtual worlds and the mobile business.
Measurement, analysis, and data mining.
E-business and law.

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Enrollment

01.10.2022 - 31.10.2022

Timing

09.01.2023 - 12.03.2023

Number of ECTS credits allocated

4 op

Virtual portion

1 op

RDI portion

1 op

Mode of delivery

75 % Contact teaching, 25 % Distance learning

Campus

Wärtsilä Campus Karjalankatu 3

Teaching languages
  • Finnish
Seats

20 - 90

Degree programmes
  • Degree Programme in Business Economics
Teachers
  • Mikko Hyttinen
Teacher in charge

Mikko Hyttinen

Groups
  • LLNS21
    BBA, Business Economics, Full-time studies, Fall, 2021

Objective

Students understand opportunities of e-business to support the company's operations and the student is familiar with the key concepts of e-business. Students recognize the opportunities and challenges of internet and social media for the company's electronic communications. Students are able to draw up a plan for the development of the company's electronic communications.

Content

Changes in consumer behavior.
E-commerce opportunities - physical stores vs. online store.
E-commerce implementation.
E-marketing, web 2.0 and social media.
Virtual worlds and the mobile business.
Measurement, analysis, and data mining.
E-business and law.

Evaluation scale

H-5

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Enrollment

01.10.2022 - 31.10.2022

Timing

09.01.2023 - 12.03.2023

Number of ECTS credits allocated

4 op

Virtual portion

4 op

RDI portion

2 op

Mode of delivery

Distance learning

Campus

Wärtsilä Campus Karjalankatu 3

Teaching languages
  • Finnish
Seats

20 - 50

Degree programmes
  • Degree Programme in Business Economics
Teachers
  • Mikko Hyttinen
Teacher in charge

Mikko Hyttinen

Groups
  • LLAS21
    BBA, Business Economics, Blended learning, Fall, 2021

Objective

Students understand opportunities of e-business to support the company's operations and the student is familiar with the key concepts of e-business. Students recognize the opportunities and challenges of internet and social media for the company's electronic communications. Students are able to draw up a plan for the development of the company's electronic communications.

Content

Changes in consumer behavior.
E-commerce opportunities - physical stores vs. online store.
E-commerce implementation.
E-marketing, web 2.0 and social media.
Virtual worlds and the mobile business.
Measurement, analysis, and data mining.
E-business and law.

Evaluation scale

H-5

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Enrollment

01.10.2021 - 31.10.2021

Timing

10.01.2022 - 13.03.2022

Number of ECTS credits allocated

4 op

Virtual portion

1 op

RDI portion

1 op

Mode of delivery

75 % Contact teaching, 25 % Distance learning

Campus

Wärtsilä Campus Karjalankatu 3

Teaching languages
  • Finnish
Seats

20 - 90

Degree programmes
  • Degree Programme in Business Economics
Teachers
  • Mikko Hyttinen
Teacher in charge

Mikko Hyttinen

Groups
  • LTLNS20
    BBA, Business Economics, Full-time studies, Fall, 2020

Objective

Students understand opportunities of e-business to support the company's operations and the student is familiar with the key concepts of e-business. Students recognize the opportunities and challenges of internet and social media for the company's electronic communications. Students are able to draw up a plan for the development of the company's electronic communications.

Content

Changes in consumer behavior.
E-commerce opportunities - physical stores vs. online store.
E-commerce implementation.
E-marketing, web 2.0 and social media.
Virtual worlds and the mobile business.
Measurement, analysis, and data mining.
E-business and law.

Evaluation scale

H-5

Open in new tab
Enrollment

01.10.2021 - 31.10.2021

Timing

10.01.2022 - 13.03.2022

Number of ECTS credits allocated

4 op

Virtual portion

4 op

RDI portion

2 op

Mode of delivery

Distance learning

Campus

Wärtsilä Campus Karjalankatu 3

Teaching languages
  • Finnish
Seats

20 - 50

Degree programmes
  • Degree Programme in Business Economics
Teachers
  • Mikko Hyttinen
  • Lotta Lilja
Teacher in charge

Mikko Hyttinen

Groups
  • LTLAS20
    BBA, Business Economics, Blended Learning, Fall, 2020

Objective

Students understand opportunities of e-business to support the company's operations and the student is familiar with the key concepts of e-business. Students recognize the opportunities and challenges of internet and social media for the company's electronic communications. Students are able to draw up a plan for the development of the company's electronic communications.

Content

Changes in consumer behavior.
E-commerce opportunities - physical stores vs. online store.
E-commerce implementation.
E-marketing, web 2.0 and social media.
Virtual worlds and the mobile business.
Measurement, analysis, and data mining.
E-business and law.

Evaluation scale

H-5