Launch MarketingLaajuus (5 cr)
Code: LTP7045
Credits
5 op
Teaching language
- Finnish
Responsible person
- Ulla Kärnä
Objective
The student is able to launch a new product and service concept and business idea on the market.
Content
Innovation techniques, launch in the marketing process, launch of a new product, service or business idea, stages in the launch process.
Enrollment
01.04.2023 - 15.04.2023
Timing
28.08.2023 - 22.10.2023
Number of ECTS credits allocated
5 op
RDI portion
5 op
Mode of delivery
Contact teaching
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Degree Programme in Business Economics
Teachers
- Ulla Kärnä
Teacher in charge
Ulla Kärnä
Groups
-
TOP23_24Other Complimentary Studies Group Semester 2023-2024
-
LLNS21BBA, Business Economics, Full-time studies, Fall, 2021
Objective
The student is able to launch a new product and service concept and business idea on the market.
Content
Innovation techniques, launch in the marketing process, launch of a new product, service or business idea, stages in the launch process.
Evaluation scale
H-5