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Customer Relationship ManagementLaajuus (5 cr)

Code: LTP7043

Credits

5 op

Teaching language

  • Finnish

Responsible person

  • Ulla Kärnä

Objective

The student understands the importance of customer relationships and customer orientation to the organization. She/He masters the principles of management based on customer satisfaction and experience. The student knows the basic concepts of customer thinking and acquires the ability to create and maintain a company's customer relationships.

Content

Customer Satisfaction and Experience Management, Customer Lifecycle, Customer Finance, Customer Strategies, CRM

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Enrollment

01.10.2022 - 31.10.2022

Timing

13.03.2023 - 31.05.2023

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Campus

Wärtsilä Campus Karjalankatu 3

Teaching languages
  • Finnish
Seats

20 - 60

Degree programmes
  • Degree Programme in Business Economics
Teachers
  • Ulla Kärnä
Teacher in charge

Ulla Kärnä

Groups
  • TOP22_23
    Other Complimentary Studies Group Semester 2022-2023
  • LLAS21
    BBA, Business Economics, Blended learning, Fall, 2021
  • LLNS21M
    BBA, Business Economics, Full-time studies, Fall, 2021, marketing

Objective

The student understands the importance of customer relationships and customer orientation to the organization. She/He masters the principles of management based on customer satisfaction and experience. The student knows the basic concepts of customer thinking and acquires the ability to create and maintain a company's customer relationships.

Content

Customer Satisfaction and Experience Management, Customer Lifecycle, Customer Finance, Customer Strategies, CRM

Evaluation scale

H-5

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Enrollment

01.10.2021 - 31.10.2021

Timing

14.03.2022 - 29.05.2022

Number of ECTS credits allocated

5 op

Virtual portion

1 op

RDI portion

3 op

Mode of delivery

80 % Contact teaching, 20 % Distance learning

Campus

Wärtsilä Campus Karjalankatu 3

Teaching languages
  • Finnish
Seats

20 - 40

Degree programmes
  • Degree Programme in Business Economics
Teachers
  • Ulla Kärnä
Teacher in charge

Ulla Kärnä

Groups
  • TOP21_22
    Other Complimentary Studies Group Semester 2021-2022
  • LTLNS20M
    BBA, Business Economics, Full-time studies, Fall, 2020, marketing
  • LTLAS20
    BBA, Business Economics, Blended Learning, Fall, 2020

Objective

The student understands the importance of customer relationships and customer orientation to the organization. She/He masters the principles of management based on customer satisfaction and experience. The student knows the basic concepts of customer thinking and acquires the ability to create and maintain a company's customer relationships.

Content

Customer Satisfaction and Experience Management, Customer Lifecycle, Customer Finance, Customer Strategies, CRM

Evaluation scale

H-5