Siirry suoraan sisältöön

Customer Insight and Customer ExperienceLaajuus (3 op)

Tunnus: LB10030

Laajuus

3 op

Opetuskieli

  • englanti

Vastuuhenkilö

  • Varpumaria Jeskanen

Osaamistavoitteet

You familiarise with the key concepts of customer behaviour and decision making as well as the steps of a purchase process in both theory and practice. You can apply this knowledge about customer needs and buying behaviour to create a buyer profile. You learn how to describe and analyse customer journeys in developing and enhancing multichannel customer experience, engagement and long-term customer relationships.

Sisältö

- Framework and concepts of customer needs and behaviour analysis
- Elements and influential factors of a purchase process and decision making
- Customer profiling and value creation
- Describing and analysing customer journeys to develop customer experience
- Adopting the gained knowhow in establishing and enhancing customer relationships and marketing effectiveness

Ilmoittautumisaika

01.10.2024 - 31.10.2024

Ajoitus

07.01.2025 - 21.02.2025

Opintopistemäärä

3 op

Toteutustapa

Lähiopetus

Yksikkö

International Business (BB)

Toimipiste

Wärtsilä-kampus Karjalankatu 3 (WÄR)

Opetuskielet
  • Englanti
Paikat

25 - 35

Koulutus
  • Degree Programme in International Business
Opettaja
  • Varpumaria Jeskanen
Vastuuopettaja

Varpumaria Jeskanen

Ryhmät
  • LBNS23
    Tradenomi (BBA), International Business, syksy, 2023

Tavoitteet

You familiarise with the key concepts of customer behaviour and decision making as well as the steps of a purchase process in both theory and practice. You can apply this knowledge about customer needs and buying behaviour to create a buyer profile. You learn how to describe and analyse customer journeys in developing and enhancing multichannel customer experience, engagement and long-term customer relationships.

Sisältö

- Framework and concepts of customer needs and behaviour analysis
- Elements and influential factors of a purchase process and decision making
- Customer profiling and value creation
- Describing and analysing customer journeys to develop customer experience
- Adopting the gained knowhow in establishing and enhancing customer relationships and marketing effectiveness

Opetusmenetelmät

Key learning objectives
- Framework and concepts of customer needs and behaviour analysis
- Elements and influential factors of a purchase process and decision making
- Customer profiling and value creation
- Describing and analysing customer journeys to develop customer experience
- Adopting the gained knowhow in establishing and enhancing customer relationships and marketing effectiveness

Arviointiasteikko

H-5

Ilmoittautumisaika

01.10.2023 - 31.10.2023

Ajoitus

08.01.2024 - 16.02.2024

Opintopistemäärä

3 op

Toteutustapa

Lähiopetus

Yksikkö

International Business (BB)

Toimipiste

Wärtsilä-kampus Karjalankatu 3 (WÄR)

Opetuskielet
  • Englanti
Paikat

25 - 35

Koulutus
  • Degree Programme in International Business
Opettaja
  • Varpumaria Jeskanen
Vastuuopettaja

Varpumaria Jeskanen

Ryhmät
  • LBNS22
    Tradenomi (BBA), International Business, syksy, 2022

Tavoitteet

You familiarise with the key concepts of customer behaviour and decision making as well as the steps of a purchase process in both theory and practice. You can apply this knowledge about customer needs and buying behaviour to create a buyer profile. You learn how to describe and analyse customer journeys in developing and enhancing multichannel customer experience, engagement and long-term customer relationships.

Sisältö

- Framework and concepts of customer needs and behaviour analysis
- Elements and influential factors of a purchase process and decision making
- Customer profiling and value creation
- Describing and analysing customer journeys to develop customer experience
- Adopting the gained knowhow in establishing and enhancing customer relationships and marketing effectiveness

Opetusmenetelmät

Key learning objectives
- Framework and concepts of customer needs and behaviour analysis
- Elements and influential factors of a purchase process and decision making
- Customer profiling and value creation
- Describing and analysing customer journeys to develop customer experience
- Adopting the gained knowhow in establishing and enhancing customer relationships and marketing effectiveness

Arviointiasteikko

H-5