Study Guide

Objective

You learn how to apply customer centric approach in business modeling by using service design and design thinking methods in developing user friendly solutions and value chains. You will use service design tools and methods to design a development plan for a product or a service for the chosen customer segment to improve user experience.

Content

- Describing and analysing a value chain from the user perspective
- Analysing and improving solutions and services with service design thinking tools and methods
- Implementing a development plan with design thinking toolkit

Teaching methods

You learn how to apply customer centric approach in business modeling by using service design and design thinking methods in developing user friendly solutions and value chains. You will use service design tools and methods to design a development plan for a product or a service for the chosen customer segment to improve user experience.

You need to have completed the course Customer Insight and Customer Experience or equivalent before taking this course.

Evaluation scale

H-5