Study Guide

Objective

The Market Entry Strategy course examines what companies need to know to ensure the success of new international ventures. You will learn how to develop, evaluate and analyse market entry options and then select the most effective strategy. You will learn how to optimise and use time productively, convert strong skills, and minimise the weaknesses of teammates. With this knowledge, you will also discover how to implement and manage your new market entry strategy and build a successful future in your new market.

Content

- Development, evaluation and analysis of market entry options
- Selection of the most effective strategy
- Discovering how to implement and manage a new market entry strategy
- Building a successful future in a new market

Teaching methods

In this course, you’ll learn the strategic considerations and practical steps for entering new markets. You’ll assimilate key topics like value proposition, product positioning, market entry prerequisites, sales and distribution channels, market entry barriers, risk mapping, marketing plans, and budgeting.

After accomplishing this course, you’ll be ready to develop and implement effective market entry strategies, preparing you for careers in international business, marketing, and strategic management.

Further information

Course will start 11/2025 on -campus and continue in January 2026 as a hybrid version.

Evaluation scale

H-5

Assessment methods and criteria

Your grade will consist of the following parts: 

60% based Groupwork output

20% based on Presentation

20% based on groupwork learning, activity and applying learned from others and from lecture topics /coaching.

Assessment criteria, fail (0)

Grade 0 (Failing):
Failing the course would result from consistently demonstrating a lack of understanding and application of the key concepts, poor teamwork, ineffective presentation skills, and a lack of creativity. Specifically, this would include:
Understanding of Key Concepts: Major gaps in knowledge and an inability to grasp fundamental ideas.(i.e. using AI heavily to content)
Application of Strategies: Inability to apply strategies in a practical and relevant manner. (i.e. using AI heavily to content)
Team Collaboration: Significant issues in working with team members, leading to ineffective collaboration.
Presentation Skills: Poor clarity and engagement during presentations.
Creativity and Innovation: A lack of innovative ideas and creativity, resulting in very conventional approaches. (i.e. using AI heavily to content)

Assessment criteria, satisfactory (1-2)

Grade 2 (Satisfactory):
You show a basic understanding of key concepts with some gaps that need further development. Your application of strategies is basic and somewhat relevant but lacks depth.
Team collaboration is functional but has some issues, presentation skills are somewhat clear but not engaging, and creativity is basic with some innovative ideas that are not well developed

Grade 1 (Needs improvement):
You demonstrate limited understanding of key concepts with major gaps in knowledge. Your application of strategies is poor and lacks practical relevance.

Team collaboration is ineffective with significant issues, presentation skills are unclear and unengaging, and there is a lack of creativity and innovation, resulting in very conventional ideas.

Assessment criteria, good (3-4)

Grade 4 (Very good):

You demonstrate a good understanding of key concepts with minor gaps. Your application of strategies is relevant and detailed.

Team collaboration is effective with minor improvements needed, presentation skills are clear and engaging, and creativity is good with several innovative ideas

Grade 3 (Good):
You have an adequate understanding of key concepts, covering most areas. Your application of strategies is relevant but could be more detailed.
Team collaboration is generally effective with minor issues, presentation skills are clear but could be more engaging, and creativity is adequate with some innovative ideas.

Assessment criteria, excellent (5)

Grade 5 (Excellent)
You demonstrate a comprehensive understanding of all key concepts with no gaps. Your application of strategies is highly relevant and detailed.

Team collaboration is highly effective, presentation skills are clear and engaging, and creativity is outstanding with highly innovative ideas