International Market ResearchLaajuus (3 op)
Tunnus: LTB6037
Laajuus
3 op
Opetuskieli
- suomi
Vastuuhenkilö
- Iouri Kotorov
- Mika Pasanen
Osaamistavoitteet
You will learn how to plan and implement a real international marketing research project, and how to write a research report.
Sisältö
- International marketing research
- Report writing and presentation
- Group work
Ilmoittautumisaika
01.10.2022 - 31.10.2022
Ajoitus
16.01.2023 - 03.03.2023
Opintopistemäärä
3 op
Toteutustapa
Lähiopetus
Yksikkö
International Business (BB)
Toimipiste
Wärtsilä-kampus Karjalankatu 3 (WÄR)
Opetuskielet
- Englanti
Koulutus
- Degree Programme in International Business
Opettaja
- Iouri Kotorov
Vastuuopettaja
Iouri Kotorov
Ryhmät
-
LBNS21Tradenomi (BBA), International Business, syksy, 2021
Tavoitteet
You will learn how to plan and implement a real international marketing research project, and how to write a research report.
Sisältö
- International marketing research
- Report writing and presentation
- Group work
Oppimateriaalit
Student will get complete study material during the course.
Opetusmenetelmät
Students learn how to plan and implement a real international marketing research project, and how to write a research report.
International marketing research, report writing and presentation, group work.
Opiskelijan ajankäyttö ja kuormitus
International Marketing ResearchPresentation of a research plan and the report
Sisällön jaksotus
The work is implemented in a team of max 5 students, resulting in a report of at least 20 pages (max. 30 pages) and a PowerPoint presentation for 20 minutes.
Option for company visits, presentations by industry representatives.
Possible assignments from the companies.
Lisätietoja opiskelijoille
Inability of the student to meet the given deadlines will result in an instant reduction of the grade according to the following principle: each week reduce the maximum grade by one.
Arviointiasteikko
H-5
Arviointimenetelmät ja arvioinnin perusteet
Group work & Group presentation (15%)
Market research report (85%)
The overall grade is based on assessment by supervisors, company representatives (and students)
Ilmoittautumisaika
01.10.2021 - 31.10.2021
Ajoitus
24.01.2022 - 03.04.2022
Opintopistemäärä
3 op
TKI-osuus
3 op
Toteutustapa
Lähiopetus
Yksikkö
International Business (BB)
Toimipiste
Wärtsilä-kampus Karjalankatu 3 (WÄR)
Opetuskielet
- Englanti
Paikat
20 - 45
Koulutus
- Degree Programme in International Business
Opettaja
- Iouri Kotorov
Vastuuopettaja
Iouri Kotorov
Ryhmät
-
LTBNS20Tradenomi (BBA), International Business, syksy, 2020
Tavoitteet
You will learn how to plan and implement a real international marketing research project, and how to write a research report.
Sisältö
- International marketing research
- Report writing and presentation
- Group work
Oppimateriaalit
Student will get complete study material during the course.
Opetusmenetelmät
Students learn how to plan and implement a real international marketing research project, and how to write a research report.
International marketing research, report writing and presentation, group work.
Opiskelijan ajankäyttö ja kuormitus
International Marketing ResearchPresentation of a research plan and the report
Sisällön jaksotus
The work is implemented in a team of max 5 students, resulting in a report of at least 20 pages (max. 30 pages) and a PowerPoint presentation for 20 minutes.
Option for company visits, presentations by industry representatives.
Possible assignments from the companies.
Lisätietoja opiskelijoille
Inability of the student to meet the given deadlines will result in an instant reduction of the grade according to the following principle: each week reduce the maximum grade by one.
Arviointiasteikko
H-5
Arviointimenetelmät ja arvioinnin perusteet
Group work & Group presentation (15%)
Market research report (85%)
The overall grade is based on assessment by supervisors, company representatives (and students)