Grow and Succeed in the 50+ Market (5cr)
Course unit code: LL10105
General information
- Credits
- 5 cr
- Teaching language
- Finnish
- Responsible person
- Mika Pasanen, Vastuuopettaja
Objective
The student becomes acquainted with the 50+ market and its special features from the perspective of business and its development. The student knows and understands the business models and methods a company can better serve its 50+ customers. S/he is able to analyze, evaluate and apply business models and business development methods to 50+ business. The student is able to develop 50+ businesses, generating value for both the customer and the company.
Content
50+ market in business, its opportunities and special features. Business models and business model innovation. Development methods by which the company better serves its 50+ customers. Applying business models and business development methods into practical business examples.
Further information
An online course that a student can complete during its implementation period.