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Grow and Succeed in the 50+ Market (5 cr)

Code: LL10105-3002

General information


Enrollment
01.04.2025 - 30.10.2025
Registration for the implementation has begun.
Timing
01.09.2025 - 30.11.2025
The implementation has not yet started.
Number of ECTS credits allocated
5 cr
Local portion
0 cr
Virtual portion
5 cr
Mode of delivery
Distance learning
Unit
Tradenomikoulutus / Liiketalous (LL)
Campus
Online
Teaching languages
Finnish
Seats
20 - 20
Degree programmes
Degree Programme in Business Economics
Teachers
Mika Pasanen
Teacher in charge
Mika Pasanen
Scheduling groups
Avoimen opiskelijat (Size: 20 . Open UAS : 20.)
Tutkinto-opiskelijat (myƶs ristiinopiskelu) (Size: 0 . Open UAS : 0.)
Groups
TOP25_26
Other Complimentary Studies Group Semester 2025-2026
KAKS25
Karelia, Open UAS, All, Fall, 2025
Small groups
Open UAS Students
Degree students
Course
LL10105

Evaluation scale

Approved/Rejected

Objective

The student becomes acquainted with the 50+ market and its special features from the perspective of business and its development. The student knows and understands the business models and methods a company can better serve its 50+ customers. S/he is able to analyze, evaluate and apply business models and business development methods to 50+ business. The student is able to develop 50+ businesses, generating value for both the customer and the company.

Content

50+ market in business, its opportunities and special features. Business models and business model innovation. Development methods by which the company better serves its 50+ customers. Applying business models and business development methods into practical business examples.

Location and time

Online course

Teaching methods

Online course. Online exam, learning assignment, and learning diary.

50+ market in business, its opportunities and special features. Business models and business model innovation. Development methods by which the company better serves its 50+ customers. Applying business models and business development methods into practical 50+ business examples.

Assessment criteria, approved/failed

Accepted online exam requires at least 70% of the maximum points, i.e. 16,8/24 points.

Further information

An online course that a student can complete during its implementation period.

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