Market ResearchLaajuus (5 cr)
Code: LTP7046
Credits
5 op
Teaching language
- Finnish
Responsible person
- Kim Wrange
Objective
Students understand the importance of marketing research in launching a new business idea, product or service, and exploring existing markets, products, services, and customer relationships. Students are able to plan and conduct a marketing research based on the baseline situation and to analyze and draw conclusions based on the results of the research. Students are able to buy and interpret ready-made marketing research when research is not justified on their own.
Content
Marketing research as a tool for business and management, basics of research, quantitative and qualitative marketing research methods, acquisition of research material, presentation of material, analysis of material and making conclusions.
Enrollment
01.04.2023 - 15.04.2023
Timing
29.08.2023 - 22.10.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Degree Programme in Business Economics
Teachers
- Olli Hatakka
Teacher in charge
Olli Hatakka
Groups
-
TOP23_24Other Complimentary Studies Group Semester 2023-2024
-
LLNS21BBA, Business Economics, Full-time studies, Fall, 2021
Objective
Students understand the importance of marketing research in launching a new business idea, product or service, and exploring existing markets, products, services, and customer relationships. Students are able to plan and conduct a marketing research based on the baseline situation and to analyze and draw conclusions based on the results of the research. Students are able to buy and interpret ready-made marketing research when research is not justified on their own.
Content
Marketing research as a tool for business and management, basics of research, quantitative and qualitative marketing research methods, acquisition of research material, presentation of material, analysis of material and making conclusions.
Location and time
1. period in autumn. Karelia UAS, Wärtsilä campus.
Materials
To be announced in the beginning of the course.
Teaching methods
Lectures, excercises and exams.
Student workload
% cr. = 133 h. Lectures, Project work and exams.
Content scheduling
According to plan which is given to students in the beginning of the course.
Evaluation scale
H-5
Assessment methods and criteria
Karelia UAS general principles of evaluation are used.
Assessment criteria, fail (0)
The student has not participated in the course enough and the tasks are not made.
Assessment criteria, excellent (5)
The student has shown excellent activity and all the tasks are made and the average score in the exams exceeds the level for excellent grade.
Enrollment
01.04.2022 - 30.04.2022
Timing
29.08.2022 - 23.10.2022
Number of ECTS credits allocated
5 op
Virtual portion
1 op
RDI portion
3 op
Mode of delivery
80 % Contact teaching, 20 % Distance learning
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Degree Programme in Business Economics
Teachers
- Ulla Kärnä
- Kim Wrange
Teacher in charge
Ulla Kärnä
Groups
-
LTLNS20BBA, Business Economics, Full-time studies, Fall, 2020
-
TOP22_23Other Complimentary Studies Group Semester 2022-2023
Objective
Students understand the importance of marketing research in launching a new business idea, product or service, and exploring existing markets, products, services, and customer relationships. Students are able to plan and conduct a marketing research based on the baseline situation and to analyze and draw conclusions based on the results of the research. Students are able to buy and interpret ready-made marketing research when research is not justified on their own.
Content
Marketing research as a tool for business and management, basics of research, quantitative and qualitative marketing research methods, acquisition of research material, presentation of material, analysis of material and making conclusions.
Evaluation scale
H-5