Buyer Persona: Who is Your Target in Marketing?Laajuus (1 cr)
Code: LL10097
Credits
1 op
Teaching language
- Finnish
Responsible person
- Lotta Lilja
Enrollment
02.07.2024 - 31.07.2024
Timing
01.08.2024 - 31.07.2025
Number of ECTS credits allocated
1 op
Virtual portion
1 op
Mode of delivery
Distance learning
Unit
Open UAS
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Business Economics
Teachers
- Lotta Lilja
- Kati Hämäläinen
Teacher in charge
Lotta Lilja
Groups
-
KAKK25KEKarelia, Open UAS, All, Summer, 2025
-
KAKS24Karelia, Open UAS, All, Fall, 2024
-
KAKK25Karelia, Open UAS, All, Spring, 2025
Location and time
Learning takes place online, regardless of time and place. If you want feedback on your assignment/plans, always return it by the 1st or 15th of the month. (Note: there is a longer delay during holidays)
Materials
You will find materials in Moodle.
Teaching methods
This course is tailored to the person planning to become an entrepreneur, working as an entrepreneur or responsible for marketing a company or association.
During the course you will work on marketing your own business. During the course you will learn how to identify the target customer of your business and understand how to produce marketing that reaches them. You can start the course at any time.
If you would like feedback on your assignment/plans, please return it by the 1st or 15th of each month.
An approved return of the assignment is required to receive credit. Assessment Failed - to be completed - passed.
Student workload
One credit is equivalent to about 27 hours of student work. It is up to you to decide how much time you want to spend on your studies
Evaluation scale
H-5
Enrollment
04.03.2024 - 31.07.2024
Timing
18.03.2024 - 31.07.2024
Number of ECTS credits allocated
1 op
Virtual portion
1 op
Mode of delivery
Distance learning
Unit
Open UAS
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
- Finnish
Seats
1 - 30
Degree programmes
- Degree Programme in Business Economics
Teachers
- Lotta Lilja
- Kati Hämäläinen
Teacher in charge
Lotta Lilja
Scheduling groups
- Avoimen opiskelijat (Size: 50. Open UAS: 50.)
Groups
-
TOP23_24Other Complimentary Studies Group Semester 2023-2024
-
KAKK24KEKarelia, Open UAS, All, Summer, 2024
-
KAKK24Karelia, Open UAS, All, Spring, 2024
Small groups
- Open UAS students
Location and time
Learning takes place online, regardless of time and place. If you want feedback on your assignment/plans, always return it by the 1st or 15th of the month. (Note: there is a longer delay during holidays)
Materials
You will find materials in Moodle.
Teaching methods
This course is tailored to the person planning to become an entrepreneur, working as an entrepreneur or responsible for marketing a company or association.
During the course you will work on marketing your own business. During the course you will learn how to identify the target customer of your business and understand how to produce marketing that reaches them. You can start the course at any time.
If you would like feedback on your assignment/plans, please return it by the 1st or 15th of each month.
An approved return of the assignment is required to receive credit. Assessment Failed - to be completed - passed.
Student workload
One credit is equivalent to about 27 hours of student work. It is up to you to decide how much time you want to spend on your studies.
Evaluation scale
Approved/Rejected