Buyer Persona: Who is Your Target in Marketing? (1 cr)

Evaluation scale

Approved/Rejected

Objective

Opintojakson aikana opit tunnistamaan oman yrityksesi kohdeasiakkaan ja ymmärtämään, miten tuotat markkinointia, joka tavoittaa juuri hänet.

Content

Tämä opintojakso on räätälöity yrittäjyyttä suunnittelevalle, yrittäjänä toimivalle tai yrityksen tai yhdistyksen markkinoinnista vastaavalle henkilölle.

Työstät opintojakson aikana oman yrityksesi markkinointia. Opit tunnistamaan oman yrityksesi kohdeasiakkaan ja ymmärtämään, miten tuotat markkinointia, joka tavoittaa juuri hänet. Opintojakson suorittamisen voi aloittaa milloin tahansa.

Location and time

Learning takes place online, regardless of time and place. If you want feedback on your assignment/plans, always return it by the 1st or 15th of the month. (Note: there is a longer delay during holidays)

Materials

You will find materials in Moodle.

Teaching methods

This course is tailored to the person planning to become an entrepreneur, working as an entrepreneur or responsible for marketing a company or association.

During the course you will work on marketing your own business. During the course you will learn how to identify the target customer of your business and understand how to produce marketing that reaches them. You can start the course at any time.

Student workload

One credit is equivalent to about 27 hours of student work. It is up to you to decide how much time you want to spend on your studies

Further information

An approved return of the assignment is required to receive credit. Assessment Failed - to be completed - passed.