Digital Marketing Channels in B2C and B2B CommerceLaajuus (5 cr)
Code: LTP7226
Credits
5 op
Teaching language
- Finnish
Responsible person
- Lotta Lilja
Objective
Student is familiar with defferent Social Media channels and Google in marketing perspective. Student can set goals to marketing campaigns and choose right channels to achieve the goals.
Enrollment
01.04.2023 - 27.08.2023
Timing
04.09.2023 - 15.12.2023
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Open University of Applied Sciences Studies
- Degree Programme in Business Economics
Teachers
- Lotta Lilja
Teacher in charge
Lotta Lilja
Scheduling groups
- Avoimen opiskelijat (Size: 5. Open UAS: 5.)
- Tutkinto-opiskelijat (Size: 0. Open UAS: 0.)
Groups
-
TOP23_24Other Complimentary Studies Group Semester 2023-2024
-
KAKS23Karelia, Open UAS, All, Fall, 2023
Small groups
- Open UAS students
- Degree students
Objective
Student is familiar with defferent Social Media channels and Google in marketing perspective. Student can set goals to marketing campaigns and choose right channels to achieve the goals.
Evaluation scale
H-5
Enrollment
01.04.2022 - 30.04.2022
Timing
01.12.2022 - 31.03.2023
Number of ECTS credits allocated
5 op
Virtual portion
3 op
RDI portion
5 op
Mode of delivery
40 % Contact teaching, 60 % Distance learning
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
- Finnish
Seats
20 - 30
Degree programmes
- Degree Programme in Business Economics
Teachers
- Lotta Lilja
Teacher in charge
Lotta Lilja
Groups
-
KAKS22Karelia, Open UAS, All, Fall, 2022
-
TOP22_23Other Complimentary Studies Group Semester 2022-2023
Objective
Student is familiar with defferent Social Media channels and Google in marketing perspective. Student can set goals to marketing campaigns and choose right channels to achieve the goals.
Evaluation scale
H-5