International Market Research (3 op)

Arviointiasteikko

H-5

Sisällön jaksotus

The work is implemented in a team of max 5 students, resulting in a report of at least 20 pages (max. 30 pages) and a PowerPoint presentation for 20 minutes.

Option for company visits, presentations by industry representatives.

Possible assignments from the companies.

Tavoitteet

You will learn how to plan and implement a real international marketing research project, and how to write a research report.

Sisältö

- International marketing research
- Report writing and presentation
- Group work

Oppimateriaalit

Student will get complete study material during the course.

Opetusmenetelmät

Students learn how to plan and implement a real international marketing research project, and how to write a research report.


International marketing research, report writing and presentation, group work.

Opiskelijan ajankäyttö ja kuormitus

International Marketing ResearchPresentation of a research plan and the report

Lisätiedot

Inability of the student to meet the given deadlines will result in an instant reduction of the grade according to the following principle: each week reduce the maximum grade by one.