Russian Consumer Behaviour (5 op)

Arviointiasteikko

H-5

Tavoitteet

The student familiarizes him/herself with the basic aspects of Consumer Behaviour including values, needs and tourism context.He/She is able to apply the theoretical knowledge into the context of a Russian consumer.

Sisältö

The student familiarizes him/herself with the Consumer Behaviour of Russians in the tourism context. Consumer values, needs and purchase behaviour of Russian tourist will be examined. The student learns main aspects of travel motivation of Russian tourists. The student is aware of basic theoretical issues of consumer behavior in general and special features of Russian consumer.Course materials by the teachers are in Karelia`s Moodle. Other sources can be used but sources must be mentioned in reports. Each topic includes an assignment which will be done by the instructions. In the final course assignment the students prepare small research on Russian consumer behaviour using the theoretical knowledge on consumer behaviour in tourism received during the course. The research should be done individually.Detailed information will be send by e-mail in the beginning of May.If You enroll via Meerkado, please open the link below to get more information (schedule etc.)To pass the course the student is expected topass all the course assignments informed in Moodle.Teacher of the courseEkaterina Miettinen and Jorma Korhonen

Aika ja paikka

Study module will be implemented in Moodlerooms learning environment.

Oppimateriaalit

Course materials will be provided in the Moodlerooms learning environment. Other sources can be used if mentioned separately in reports.

Opetusmenetelmät

The course covers the basic theoretical issues of consumer behaviour in general and special features related to Russian consumer. It provides insights to students on understanding the main factors that affect consumer behaviour in tourism, values and culture, travel motivation and Russian consumer context. Students are expected to gain theoretical knowledge through course content and attain practical training via relevant exercises.

Course materials are in the Moodlerooms. Other sources can be used if mentioned separately in reports. All course assignment are xpected to be done according to the instructions. In the final course assignment, the students prepare small research on Russian consumer behaviour using the theoretical knowledge on consumer behaviour in tourism received during the course. The research can be done individually or with a team mate.

This course aims to provide perspectives on consumer behaviour in tourism as well as it enhances understanding of the Russian consumers. The main objectives are:

- to increase understanding of consumer behaviour in general and particularly in the Russian tourism context
- to get to know basic concepts related to consumer behaviour
- to be able to discuss and apply these concepts