Russian Consumer Behaviour (5 cr)
Code: LUP7005-3001
General information
- Enrollment
- 01.10.2020 - 31.10.2020
- Registration for the implementation has ended.
- Timing
- 15.03.2021 - 31.07.2021
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual portion
- 5 cr
- RDI portion
- 5 cr
- Mode of delivery
- Distance learning
- Unit
- Restonomikoulutus (PR)
- Campus
- Wärtsilä Campus Karjalankatu 3
- Teaching languages
- English
- Seats
- 20 - 50
Evaluation scale
H-5
Objective
The student familiarizes him/herself with the basic aspects of consumer behaviour including values, needs and motivation.He/She is able to apply the theoretical knowledge into the context of a Russian consumer.
Content
The course is intended to provide the students with a theoretical introduction to the field of consumer behavior. Main issues of the course are connected to:-Consumer behavior- Values and culture- Russian consumer and Russian tourist