Innovation Month (5 cr)
Code: LTP7129-KEA19L3
General information
- Timing
- 01.08.2019 - 31.12.2019
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- RDI portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- International Business (BB)
- Campus
- Wärtsilä Campus Karjalankatu 3
- Teaching languages
- English
- Seats
- 10 - 30
- Degree programmes
- Degree Programme in International Business
Evaluation scale
H-5
Objective
Student:
- Understands the process product development based on customer information
- Can collect information about customer needs, customer criteria and competitors via interviews and surveys
- Can analyse customer and competitor data for market positioning and innovation potential
- Can use creativity technicues for product innovation and can critically compare and evaluate different business ideas.
- Can recognize uncertainties about a business idea and design business experiments to clear these uncertainties
Content
This course is highly intensive series of workshops during which students act as teams and apply different techiniques to understand their target customer needs and criteria. Lessons learned during the workshops are implemented between the workshops. New product concepts are developed based on gathered and analysed customer information. Further, a simple business experiment is design and implemented based on uncertainty analysis.Final presentations are given to a group of visiting experts.
Materials
Student workload
1. Orientation meeting (4 h) and preassignment (15 h)2. Intensive WorkShops (24 h)3. Independent work (30 h)4. Discussions via social media and Google Docs (18 h)5. Learning Diary (39 h)6. Final Meeting (4 h)7. Feedpack (1 h)