Successful Marketing (5 cr)
Code: LTP7037-3004
General information
- Enrollment
- 01.10.2022 - 22.01.2023
- Registration for the implementation has ended.
- Timing
- 06.02.2023 - 31.05.2023
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual portion
- 5 cr
- Mode of delivery
- Distance learning
- Unit
- Tradenomikoulutus / Liiketalous (LL)
- Campus
- Wärtsilä Campus Karjalankatu 3
- Teaching languages
- Finnish
- Seats
- 20 - 50
- Degree programmes
- Degree Programme in Business Economics
- Teachers
- Ulla Kärnä
- Teacher in charge
- Ulla Kärnä
- Scheduling groups
- Pienryhmä (schedulingGroup) 1 (Size: 10 . Open UAS : 10.)
- Pienryhmä (schedulingGroup) 2 (Size: 10 . Open UAS : 0.)
- Small groups
- Pienryhmä (schedulingGroup) 1
- Pienryhmä (schedulingGroup) 2
- Course
- LTP7037
Evaluation scale
H-5
Objective
The student understands the importance of marketing as a factor in the success of a company. He knows the basics of the marketing concept, personal sales work and customer experience. He / she is able to apply the most important marketing lessons, especially from the point of view of a small business.
Content
The importance of marketing as a factor in a company's success, the marketing concept, identifying customer needs and personal sales work, customer-oriented operations and its effects on the creation, maintenance and development of the company's customers.
Location and time
Opintojakso toteutetaan kokonaan etänä verkko-opintoina. Oppimateriaali on Moodle-oppimisympäristössä.
Materials
Bergström Seija & Leppänen Arja 2011,tai uudempi: Yrityksen asiakasmarkkinointi, Edita Helsinki.
Täydentävänä lukemisena: Storbacka Kaj & Lehtinen Jarmo R. 1999: Asiakkuuden ehdoilla vai asiakkaiden armoilla, WSOY Porvoo.
Muu materiaali Moodle-oppimisympäristössä.
Teaching methods
Opiskelija laatii yksin tai pienessä ryhmässä valitsemalleen yritykselle markkinoinnin kehittämistyön ohjeistuksen mukaan.