Consumer Behaviour (3 cr)
Code: LTB6026-3001
General information
- Enrollment
- 01.04.2021 - 30.04.2021
- Registration for the implementation has ended.
- Timing
- 06.09.2021 - 31.10.2021
- Implementation has ended.
- Number of ECTS credits allocated
- 3 cr
- Local portion
- 1 cr
- Virtual portion
- 2 cr
- RDI portion
- 1 cr
- Mode of delivery
- Blended learning
- Unit
- International Business (BB)
- Campus
- Wärtsilä Campus Karjalankatu 3
- Teaching languages
- English
- Seats
- 20 - 50
- Degree programmes
- Degree Programme in International Business
- Teachers
- Varpumaria Jeskanen
- Teacher in charge
- Varpumaria Jeskanen
- Groups
-
LTBNS20Bachelor of Business Administration, International Business, Fall, 2020
- Course
- LTB6026
Evaluation scale
H-5
Objective
The aim of this course is to help you to gain understanding of fundamental consumer behavior concepts in both theory and practice. You learn how to apply this knowledge to real world marketing management decision making.
Content
- Consumer needs
- Information search
- Evaluation process
- Purchase decision
- Postpurchase decision
- Influence factors of consumer behavior
- Marketing stimuli and consumer behavior
- Ethical questions in consumer behavior
Location and time
Wärtsilä campus, Karjalankatu 3
Consists of both online and on-campus activities.
Teaching methods
The aim of this course is to gain understanding of fundamental consumer behavior concepts and purchase process in both theory and practice. The students will also learn how to efficiently apply this knowledge about customer needs and buying behaviour in developing customer relationships and customer experience.
After completing this course the students will be able to describe and use the concept of customer journey in analyzing and developing customer experience.
Student workload
24h lectures, 24h group work, 32h individual work. Total 80h of student work.