Marketing (9 cr)
Code: LTB6011-3001
General information
- Enrollment
- 24.08.2020 - 30.09.2020
- Registration for the implementation has ended.
- Timing
- 02.09.2020 - 25.11.2020
- Implementation has ended.
- Number of ECTS credits allocated
- 9 cr
- Local portion
- 9 cr
- RDI portion
- 4 cr
- Mode of delivery
- Contact learning
- Unit
- International Business (BB)
- Campus
- Wärtsilä Campus Karjalankatu 3
- Teaching languages
- English
- Seats
- 20 - 50
- Degree programmes
- Degree Programme in International Business
- Teachers
- Iouri Kotorov
- Teacher in charge
- Iouri Kotorov
- Groups
-
LTBNS20Bachelor of Business Administration, International Business, Fall, 2020
- Course
- LTB6011
Evaluation scale
H-5
Objective
The course familiarises you with the basic concepts of marketing and gives an overall picture of marketing mix decisions. You know the concepts and tools of customer relationship marketing, understand the factors that influence consumer buying behavior. You apply marketing theoretical studies into different fictive cases.
Content
- Marketing Concept
- Creating Customer Value and Satisfaction
- Strategic Planning and the Marketing Process
- Consumer Markets and Consumer Buying Behavior
- Product and Service Concept
- Product Life-Cycle
- Pricing of Products
- Marketing Communication