Digital Marketing (1 cr)
Code: C-10065-XX00FX17-3001
General information
- Enrollment
- 01.08.2025 - 28.07.2026
- Registration for introductions has not started yet. Registration starts :startDate
- Timing
- 01.08.2025 - 31.07.2026
- The implementation has not yet started.
- Number of ECTS credits allocated
- 1 cr
- Local portion
- 1 cr
- Mode of delivery
- Blended learning
- Institution
- Metropolia University of Applied Sciences, Leiritie 1
- Teaching languages
- English
- Seats
- 0 - 50
- Course
- C-10065-XX00FX17
Evaluation scale
0-5
Content scheduling
Provided in the learning environment
Objective
This course is carried out in English. 100% Online By the end of the course, the student will: • Gain an understanding of fundamental digital marketing theories and techniques. • Work with an example brand to complete course tasks and apply digital marketing techniques. • Attain knowledge of elemental website/landing page creation planning and implementation practices. • Understand the basics of website analytics and its role in digital marketing. • Apply AI in digital marketing.
Methods of completion
This course is carried out in English. 100% Online
Methods of completion
Course Tasks/Assignments Module ii: Getting Started: Getting Started - Upload screenshot of completed tasks Total Task Percentage 5% Module 2: Introduction to FINNBERRY + Customer Archetype Task Customer Archetype Content Task Total Task Percentage 20% Module 3: Customer Journey Mapping to Website Creation No assignments in this module Total Task Percentage 0% Module 4: Landing Page + Landing Page Creation Task Landing Page Creation Task Total Task Percentage 60% Module 5: BONUS NON-COMPULSORY Google Analytics + Google Analytics setup Task Google Analytics Setup Task Bonus (NON-COMPULSORY) Total Task Percentage 0%
Content
The main aim of this course is to introduce students to the theoretical and practical application of planning and implementation of digital marketing experiences that engage consumers. The course provides students with the fundamental digital marketing knowledge and skills to advance to the more in-depth digital marketing course. Course Brochure: https://issuu.com/johngreenelecturer/docs/digital_marketing_top_course_brochure_1_ects
Location and time
MOOC
Materials
Provided in the learning environment
Teaching methods
MOOC -Online course Instructions in OMA (Enrollment Key in OMA)
Employer connections
Provided in the learning environment
Exam schedules
Provided in the learning environment
International connections
NA
Completion alternatives
Provided in the learning environment
Student workload
1 ECTS 27 Hours
Qualifications
no pre-requisites