European Business Area (5 cr)

Evaluation scale

0-5

Objective

The student will analyse business opportunities and business functions in the European transnational environment through project-based learning. By the end of the course the student will be able to think strategically about leveraging firm-specific factors and various country differences to create competitive advantages, formulate and develop a business internationalisation strategy, propose and justify an international business management structure such as licensing, joint venture, franchising or subsidiaries, identify and evaluate risks due to both external factors and the firm's own activity as well as designing a corporate social and sustainability strategy.

Content

- The SME as a business case - European market integration and business opportunities - Mapping out a business internationalisation strategy - Business Case analysis - feasibility study - Managing market entry strategies - Risk assessment - Sustainability and social responsibility

Location and time

(1) This fully online course has no scheduled lecture sessions (2) Weekly announcements are made guiding the weekly learning process (Learning Guidance) (3) Learning Exercises and Assignments are submitted in e-format by the published deadline The Online Learning Platform for teaching and learning is Metropolia Oma providing weekly learning guidance, learning materials, recommended reading and assignments

Materials

Learning materials and recommended reading will be made available at the start of course

Teaching methods

Online Learning Project-based learning Guided Learning Exercises

Employer connections

Business Case Development Business Case Viability Analysis

Student workload

Weekly announcements guiding the learning process Learning exercises (not graded) to assess student understanding of different topics The graded Assignment submission dates will be available at the start of the course

Qualifications

Foundation course in business law and International Business