Branding and sales skills (Volume!) (5 cr)
Code: C-02631-KUVI3-3001
General information
- Enrollment
- 20.05.2024 - 31.08.2024
- Registration for the implementation has ended.
- Timing
- 01.09.2024 - 31.12.2024
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Blended learning
- Institution
- Humak University of Applied Sciences, Paikkaan sitomaton
- Teaching languages
- Finnish
- Seats
- 0 - 100
- Course
- C-02631-KUVI3-v3
Evaluation scale
0-5
Objective
Students - understand the significance, impact and premises of a brand - are familiar with the basic principles and practices of sales and advocacy - know how to act in negotiation and sales situations - can utilize digital communication channels from the sales perspective.
Methods of completion
Contact teaching Online teaching Project
Methods of completion
Content
Content
- introduction to branding, image marketing and advocacy - basics of sales and interaction competence - brand management, risk management, crisis communication - sales situations, negotiation skills and sales closure - business collaboration project - making a social media video from a sales perspective
Materials
Kirjallisuus Artikkelit Blogit Videot Podcastit
Teaching methods
Verkko-opetus Itsenäinen työskentely Opintojakso edellyttää osallistumista opetukseen. Opetusta ei taltioida. Opetusmenetelminä itsenäinen työskentely, ryhmätyöt, webinaarit.