Holistic Tourism Product Development (5 cr)
Code: C-02472-LT00CK98-3005
General information
- Enrollment
- 03.04.2024 - 05.01.2025
- Registration for the implementation has ended.
- Timing
- 23.01.2025 - 12.04.2025
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Blended learning
- Institution
- Seinäjoki University of Applied Sciences, SeAMK Seinäjoki, Frami
- Teaching languages
- Finnish
- Seats
- 0 - 100
- Course
- C-02472-LT00CK98
Evaluation scale
1-5
Content scheduling
1. Tourism products and themes 2. Customer orientation in product development 3. From the idea of a tourist product 4. Marketing and sales of tourism services
Objective
The student is able to define the processes of producing and consuming tourism products, services, and experiences and their relationship with each other. The student understands the holistic product development process of tourism, its different stages, and continuity in a customer and operational environment. The student is able to design, plan, price and critically evaluate travel products and services. The student recognizes and is able to evaluate future megatrends and trends in support of proactive product development processes of a travel company.
Content
Travel products and services, adventures A comprehensive tourism product development process, customer orientation and co-development Pricing principles for tourism services Basics of Tourism Marketing Future trends and multidisciplinarity as part of tourism product development
Materials
García-Rosell, J-C., Haanpää, M. E., & Kyyrä, S. M. (2017). Matkailun tuotekehitys. teoksessa J. Edelheim, & H. Ilola (Toimittajat), Matkailututkimuksen avainkäsitteet (Sivut 148-152). Lapland University Press. http://urn.fi/URN:ISBN:978-952-310-952-0 Haanpää, M., Garcia-Rosell, J-C. & Kyyrä, S. (2013). Ennakoiva tuotekehitys matkailussa. Teoksessa Veijola, S. (toim.) Matkailututkimuksen Lukukirja (102-114). Porvoo: Bookwell. Janhunen, J. (2014). Stakeholder approach to tourism product development. A Nordic perspective. A Master's thesis. Rovaniemi: University of Lapland. Komppula, R. & Boxberg, M. (2002). Matkailuyrityksen tuotekehitys. Helsinki: Edita. Konu, H., Pesonen, J., Reijonen, H., & Alakoski, L. (2020). Matkailuliiketoimintaa teoriasta käytäntöön. Vastapaino. Järvinen, E., Jyllilä, S. & Janhunen, J. (2020). Vieraanvarainen Etelä-Pohjanmaa: Etelä-Pohjanmaan matkailustrategia 2020 - 2028 ja toimenpide-ehdotukset 2020 - 2025. Seinäjoki. https://urn.fi/URN:NBN:fi-fe20201211100376
Teaching methods
Online lectures; includes time-bound online lectures. Lectures will be recorded.
Employer connections
The course has an assignment from a tourism company.
Student workload
5 ECTS, working load is about 135 h. Lectures 28 h, indipendent study 107 h.
Qualifications
Tourism as a global phenomenon Responsible tourism