Launch Marketing | Study Guide, Karelia

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Studies for exchange students and CampusOnline

Launch Marketing (5 cr)

Code: LTP7045-3004

General information

Enrollment

01.04.2023 - 15.04.2023

Timing

28.08.2023 - 22.10.2023

Number of ECTS credits allocated

5 op

RDI portion

5 op

Mode of delivery

Contact teaching

Campus

Wärtsilä Campus Karjalankatu 3

Teaching languages

Finnish

Seats

20 - 50

Degree programmes

Degree Programme in Business Economics

Teachers

Ulla Kärnä

Teacher in charge

Ulla Kärnä

Groups

TOP23_24
Other Complimentary Studies Group Semester 2023-2024
LLNS21
BBA, Business Economics, Full-time studies, Fall, 2021

Objective

The student is able to launch a new product and service concept and business idea on the market.

Content

Innovation techniques, launch in the marketing process, launch of a new product, service or business idea, stages in the launch process.

Evaluation scale

H-5