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Launch Marketing (5 cr)

Code: LTP7045-3004

General information

Enrollment: 01.04.2023 - 15.04.2023; Registration for the implementation has ended.

Timing: 28.08.2023 - 22.10.2023; Implementation has ended.

Number of ECTS credits allocated: 5 cr

Local portion: 5 cr

RDI portion: 5 cr

Unit: Tradenomikoulutus / Liiketalous (LL)

Campus: Wärtsilä Campus Karjalankatu 3

Teaching languages: Finnish

Seats: 20 - 50

Degree programmes: Degree Programme in Business Economics

Teachers: Ulla Kärnä

Teacher in charge: Ulla Kärnä

Groups: LLNS21
BBA, Business Economics, Full-time studies, Fall, 2021

Course: LTP7045

Evaluation scale

H-5

Objective

The student is able to launch a new product and service concept and business idea on the market.

Content

Innovation techniques, launch in the marketing process, launch of a new product, service or business idea, stages in the launch process.

Location and time

lähiopetus Wärtsilä-kampuksella
luennot ja ryhmätyöskentely

Teaching methods

Opit perusperiaatteet uuden tuote- tai palvelukonseptin tai liikeidean lanseeraamisesta markkinoille.

Opintojaksolla laaditaan lanseeraussuunnitelma toimeksiantajalle. Lanseeraussuunnitelmaan kuuluu markkinointiviestintäsuunnitelma, joten opiskelijan kannattaa suorittaa myös Markkinointiviestintä-opintojakso samassa jaksossa.