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Business Plan (4 cr)

Code: LL10016-3003

General information


Enrollment

01.10.2023 - 31.10.2023

Timing

16.01.2024 - 19.03.2024

Number of ECTS credits allocated

4 op

Mode of delivery

Contact teaching

Campus

Wärtsilä Campus Karjalankatu 3

Teaching languages

  • Finnish

Seats

20 - 90

Degree programmes

  • Degree Programme in Business Economics

Teachers

  • Daniel Bågeberg
  • Ulla Kärnä

Teacher in charge

Daniel Bågeberg

Groups

  • LLNS23
    BBA, Business Economics, Full-time studies, Fall, 2023

Objective

You will understand the importance of a business plan in the early stages of a business and in the stages of business development. When preparing a business plan, you will use the assignment portfolio created during the course Basics of Business and Marketing. You will develop your legal and financial skills as part of the content of the business plan. You further process your business idea into a business plan.

Content

Content of the Business Plan:
1. Business idea, innovation
2. Business model
3. Product or service, value proposition
4. Customers, market research
5. Market situation and competitors
6. Sales and marketing: customer relationship, channels, communication, pricing
7. Production: production processes, premises, location, means of production, need for capital, product development
8. Workforce, company form, company organization and management, competence development
9. Staff welfare
10..Partners and stakeholders
11. Revenue and costs: preliminary financial plan and preliminary profitability, liquidity, investment and financing calculations
12. Risks and limitations
13. Self-assessment: own competence, SWOT-analysis of oneself and the company, conclusions from the business plan.
Coaching and implementation of a drama performance

Evaluation scale

H-5