Launch Marketing | Study Guide, Karelia

Bachelor's Degree (UAS): Daytime implementation
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    - Degree Programme in Business Economics
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Studies for exchange students and CampusOnline

Launch Marketing (5 cr)

Code: LL10040-3001

General information

Enrollment

01.10.2023 - 31.10.2023

Timing

11.03.2024 - 31.05.2024

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Campus

Wärtsilä Campus Karjalankatu 3

Teaching languages

Finnish

Seats

20 - 50

Degree programmes

Degree Programme in Business Economics

Teachers

Ulla Kärnä

Teacher in charge

Ulla Kärnä

Groups

LLNS22
BBA, Business Economics, Full-time studies, Fall, 2022

Objective

You will learn the basic principles of launching a new product or service concept or business idea.

Content

Innovation, the stages of the launch process, the launch of a new product, service or business idea

Evaluation scale

H-5