Marketing Communication (4 cr)
Code: LL10039-3001
General information
Enrollment
01.10.2023 - 31.10.2023
Timing
11.03.2024 - 31.05.2024
Number of ECTS credits allocated
4 op
Mode of delivery
Contact teaching
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Degree Programme in Business Economics
Teachers
- Martha Balerina
- Lotta Lilja
- Minna Sarola
Teacher in charge
Lotta Lilja
Groups
-
LLNS22BBA, Business Economics, Full-time studies, Fall, 2022
Objective
You will understand the importance of internal and external and visual communication in building a brand and operating an organization through different channels. You know how to plan and implement communication, produce marketing material and plan a marketing communication campaign.
Content
Key concepts:
Marketing campaign planning
Content Marketing
Internal and external communication
Writing a marketing letter, marketing text types
Planning and organizing a customer event
Media release and invitation
Visual communication
Evaluation scale
H-5