Marketing Communication | Study Guide, Karelia

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Studies for exchange students and CampusOnline

Marketing Communication (4 cr)

Code: LL10039-3001

General information

Enrollment

01.10.2023 - 31.10.2023

Timing

11.03.2024 - 31.05.2024

Number of ECTS credits allocated

4 op

Mode of delivery

Contact teaching

Campus

Wärtsilä Campus Karjalankatu 3

Teaching languages

Finnish

Seats

20 - 50

Degree programmes

Degree Programme in Business Economics

Teachers

Martha Balerina
Lotta Lilja
Minna Sarola

Teacher in charge

Lotta Lilja

Groups

LLNS22
BBA, Business Economics, Full-time studies, Fall, 2022

Objective

You will understand the importance of internal and external and visual communication in building a brand and operating an organization through different channels. You know how to plan and implement communication, produce marketing material and plan a marketing communication campaign.

Content

Key concepts:
Marketing campaign planning
Content Marketing
Internal and external communication
Writing a marketing letter, marketing text types
Planning and organizing a customer event
Media release and invitation
Visual communication

Evaluation scale

H-5