Effective Marketing (4 cr)
Code: LL10038-3001
General information
Enrollment
01.10.2023 - 31.10.2023
Timing
29.01.2024 - 22.03.2024
Number of ECTS credits allocated
4 op
Mode of delivery
Contact teaching
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Degree Programme in Business Economics
Teachers
- Lotta Lilja
- Minna Sarola
Teacher in charge
Lotta Lilja
Groups
-
LLNS22BBA, Business Economics, Full-time studies, Fall, 2022
Objective
- You will understand how we are influenced by marketing
- You know what methods of influence are used in marketing
- You will learn the basics of consumer behaviour
- You will understand how to measure the effectiveness of marketing
Content
1) Meaning and methods of influencing
2) Me as an influencer and the as a target of being influenced
3) Psychology of sales and marketing, consumer behaviour
4) Marketing effectiveness, i.e. how marketing is measured
Evaluation scale
H-5