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Competitiveness in the 50+ Market (5 cr)

Code: LL10070-3001

General information


Enrollment

01.04.2022 - 30.10.2022

Timing

01.09.2022 - 30.11.2022

Number of ECTS credits allocated

5 op

Virtual portion

5 op

RDI portion

2 op

Mode of delivery

Distance learning

Campus

Wärtsilä Campus Karjalankatu 3

Teaching languages

  • Finnish

Seats

20 - 40

Degree programmes

  • Degree Programme in Business Economics

Teachers

  • Mika Pasanen

Teacher in charge

Mika Pasanen

Groups

  • KAKS22
    Karelia, Open UAS, All, Fall, 2022
  • TOP22_23
    Other Complimentary Studies Group Semester 2022-2023

Objective

The student becomes acquainted with the 50+ market and its special features from the perspective of business and its development. The student knows and understands the business models and methods a company can better serve its 50+ customers. S/he is able to analyze, evaluate and apply business models and business development methods to 50+ business. The student is able to develop 50+ businesses, generating value for both the customer and the company.

Content

50+ market in business, its opportunities and special features. Business models and business model innovation. Development methods by which the company better serves its 50+ customers. Applying business models and business development methods into practical business examples.

Location and time

Online course.

Teaching methods

50+ market in business, its opportunities and special features. Business models and business model innovation. Development methods by which the company better serves its 50+ customers. Applying business models and business development methods into practical business examples.

Online exam, learning assignment, learning diary.

Further information

An online course that a student can complete during its implementation period.

Evaluation scale

Approved/Rejected

Assessment methods and criteria

Online exam, learning assignment, and learning diary.

Further information

An online course that a student can complete during its implementation period.