International Sales (3 cr)
Code: II6135-3001
General information
- Enrollment
- 01.04.2022 - 30.04.2022
- Registration for the implementation has ended.
- Timing
- 02.09.2022 - 31.10.2022
- Implementation has ended.
- Number of ECTS credits allocated
- 3 cr
- Local portion
- 3 cr
- Mode of delivery
- Contact learning
- Unit
- Bachelor of Engineering, Industrial Management
- Campus
- Wärtsilä Campus Karjalankatu 3
- Teaching languages
- English
- Seats
- 15 - 30
- Degree programmes
- Degree Programme in Industrial Management
- Teachers
- Varpumaria Jeskanen
- Teacher in charge
- Varpumaria Jeskanen
- Groups
-
IINS20Bachelor of Engineering, Industrial Management, Full-time Studies, Fall, 2020
- Course
- II6135
Evaluation scale
H-5
Objective
You understand the basic elements of doing international business in the global markets, and you learn the process of internationalisation. You are able to make a business development plan to grow your sales in the markets and you learn the basic techniques in business modelling. You learn to use customer understanding to design your approach to the markets in order to create value for the customers.
Content
- From local to global
- Key practicalities of international business
- Distribution channels and sales contracts
- Internationalisation process
- Creating a business model
- Customer segmentation
- Value proposition design
- Business development plan for sales growth