International Sales (3 cr)
Code: II6135-3001
General information
Enrollment
01.04.2022 - 30.04.2022
Timing
02.09.2022 - 31.10.2022
Number of ECTS credits allocated
3 op
Mode of delivery
Contact teaching
Unit
Bachelor of Engineering, Industrial Management
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
- English
Seats
15 - 30
Degree programmes
- Degree Programme in Industrial Management
Teachers
- Varpumaria Jeskanen
Teacher in charge
Varpumaria Jeskanen
Groups
-
IINS20Bachelor of Engineering, Industrial Management, Full-time Studies, Fall, 2020
Objective
You understand the basic elements of doing international business in the global markets, and you learn the process of internationalisation. You are able to make a business development plan to grow your sales in the markets and you learn the basic techniques in business modelling. You learn to use customer understanding to design your approach to the markets in order to create value for the customers.
Content
- From local to global
- Key practicalities of international business
- Distribution channels and sales contracts
- Internationalisation process
- Creating a business model
- Customer segmentation
- Value proposition design
- Business development plan for sales growth
Evaluation scale
H-5