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Successful Marketing (5 cr)

Code: LTP7037-3004

General information

Enrollment

01.10.2022 - 22.01.2023

Timing

06.02.2023 - 31.05.2023

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Distance learning

Campus

Wärtsilä Campus Karjalankatu 3

Teaching languages

  • Finnish

Seats

20 - 50

Degree programmes

  • Degree Programme in Business Economics

Teachers

  • Ulla Kärnä

Teacher in charge

Ulla Kärnä

Scheduling groups

  • Pienryhmä (schedulingGroup) 1 (Size: 10. Open UAS: 10.)
  • Pienryhmä (schedulingGroup) 2 (Size: 10. Open UAS: 0.)

Groups

  • KAKK23
    Karelia, Open UAS, All, Spring, 2023
  • TOP22_23
    Other Complimentary Studies Group Semester 2022-2023

Small groups

  • Pienryhmä (schedulingGroup) 1
  • Pienryhmä (schedulingGroup) 2

Objective

The student understands the importance of marketing as a factor in the success of a company. He knows the basics of the marketing concept, personal sales work and customer experience. He / she is able to apply the most important marketing lessons, especially from the point of view of a small business.

Content

The importance of marketing as a factor in a company's success, the marketing concept, identifying customer needs and personal sales work, customer-oriented operations and its effects on the creation, maintenance and development of the company's customers.

Evaluation scale

H-5