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Personal Selling (5 cr)

Code: LTB6035-3002

General information


Enrollment
01.10.2022 - 31.10.2022
Registration for the implementation has ended.
Timing
30.01.2023 - 23.04.2023
Implementation has ended.
Number of ECTS credits allocated
5 cr
Local portion
5 cr
Mode of delivery
Contact learning
Unit
International Business (BB)
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
English
Degree programmes
Degree Programme in International Business
Teachers
Varpumaria Jeskanen
Teacher in charge
Varpumaria Jeskanen
Groups
LBNS21
Bachelor of Business Administration, International Business, Fall, 2021
Course
LTB6035

Evaluation scale

H-5

Objective

You understand relevance of good sales work for customers and companies. You understand meaning of social and interaction skills for sales work. You can come across with different types of customers. You can argue with your customer and guide sales negotiations towards win-win situation.

Content

- What is customer orientation?
- How to create additional value?
- How to determine customer's demand?
- How to treat different customer groups?
- What successful sales process includes?

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