Personal Selling | Study Guide, Karelia

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Studies for exchange students and CampusOnline

Personal Selling (5 cr)

Code: LTB6035-3002

General information

Enrollment

01.10.2022 - 31.10.2022

Timing

30.01.2023 - 23.04.2023

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Campus

Wärtsilä Campus Karjalankatu 3

Teaching languages

English

Degree programmes

Degree Programme in International Business

Teachers

Varpumaria Jeskanen

Teacher in charge

Varpumaria Jeskanen

Groups

LBNS21
Bachelor of Business Administration, International Business, Fall, 2021

Objective

You understand relevance of good sales work for customers and companies. You understand meaning of social and interaction skills for sales work. You can come across with different types of customers. You can argue with your customer and guide sales negotiations towards win-win situation.

Content

- What is customer orientation?
- How to create additional value?
- How to determine customer's demand?
- How to treat different customer groups?
- What successful sales process includes?

Evaluation scale

H-5