Personal Selling (5 cr)
Code: LTB6035-3002
General information
- Enrollment
- 01.10.2022 - 31.10.2022
- Registration for the implementation has ended.
- Timing
- 30.01.2023 - 23.04.2023
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- International Business (BB)
- Campus
- Wärtsilä Campus Karjalankatu 3
- Teaching languages
- English
- Degree programmes
- Degree Programme in International Business
- Teachers
- Varpumaria Jeskanen
- Teacher in charge
- Varpumaria Jeskanen
- Groups
-
LBNS21Bachelor of Business Administration, International Business, Fall, 2021
- Course
- LTB6035
Evaluation scale
H-5
Objective
You understand relevance of good sales work for customers and companies. You understand meaning of social and interaction skills for sales work. You can come across with different types of customers. You can argue with your customer and guide sales negotiations towards win-win situation.
Content
- What is customer orientation?
- How to create additional value?
- How to determine customer's demand?
- How to treat different customer groups?
- What successful sales process includes?