Consumer Behaviour (3 cr)
Code: LTB6026-3002
General information
- Enrollment
- 19.08.2022 - 28.08.2022
- Registration for the implementation has ended.
- Timing
- 01.09.2022 - 30.10.2022
- Implementation has ended.
- Number of ECTS credits allocated
- 3 cr
- Local portion
- 3 cr
- Mode of delivery
- Contact learning
- Unit
- International Business (BB)
- Campus
- Wärtsilä Campus Karjalankatu 3
- Teaching languages
- English
- Seats
- 25 - 60
- Degree programmes
- Degree Programme in International Business
- Teachers
- Varpumaria Jeskanen
- Teacher in charge
- Varpumaria Jeskanen
- Groups
-
LBNS21Bachelor of Business Administration, International Business, Fall, 2021
- Course
- LTB6026
Evaluation scale
H-5
Objective
The aim of this course is to help you to gain understanding of fundamental consumer behavior concepts in both theory and practice. You learn how to apply this knowledge to real world marketing management decision making.
Content
- Consumer needs
- Information search
- Evaluation process
- Purchase decision
- Postpurchase decision
- Influence factors of consumer behavior
- Marketing stimuli and consumer behavior
- Ethical questions in consumer behavior