Consumer Behaviour | Study Guide, Karelia

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Studies for exchange students and CampusOnline

Consumer Behaviour (3 cr)

Code: LTB6026-3002

General information

Enrollment

19.08.2022 - 28.08.2022

Timing

01.09.2022 - 30.10.2022

Number of ECTS credits allocated

3 op

Mode of delivery

Contact teaching

Campus

Wärtsilä Campus Karjalankatu 3

Teaching languages

English

Seats

25 - 60

Degree programmes

Degree Programme in International Business

Teachers

Varpumaria Jeskanen

Teacher in charge

Varpumaria Jeskanen

Groups

LBNS21
Bachelor of Business Administration, International Business, Fall, 2021

Objective

The aim of this course is to help you to gain understanding of fundamental consumer behavior concepts in both theory and practice. You learn how to apply this knowledge to real world marketing management decision making.

Content

- Consumer needs
- Information search
- Evaluation process
- Purchase decision
- Postpurchase decision
- Influence factors of consumer behavior
- Marketing stimuli and consumer behavior
- Ethical questions in consumer behavior

Evaluation scale

H-5