Launch Marketing, LTLNS20M | Study Guide, Karelia

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Studies for exchange students and CampusOnline

Launch Marketing, LTLNS20M (5 cr)

Code: LTP7045-3003

General information

Enrollment

01.04.2022 - 30.04.2022

Timing

29.08.2022 - 23.10.2022

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Campus

Wärtsilä Campus Karjalankatu 3

Teaching languages

Finnish

Seats

20 - 50

Degree programmes

Degree Programme in Business Economics

Teachers

Ulla Kärnä

Teacher in charge

Ulla Kärnä

Groups

LTLNS20
BBA, Business Economics, Full-time studies, Fall, 2020
TOP22_23
Other Complimentary Studies Group Semester 2022-2023

Objective

The student is able to launch a new product and service concept and business idea on the market.

Content

Innovation techniques, launch in the marketing process, launch of a new product, service or business idea, stages in the launch process.

Evaluation scale

H-5