Customer Relationship Management | Study Guide, Karelia

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Studies for exchange students and CampusOnline

Customer Relationship Management (5 cr)

Code: LTP7043-3002

General information

Enrollment

01.10.2021 - 31.10.2021

Timing

14.03.2022 - 29.05.2022

Number of ECTS credits allocated

5 op

Virtual portion

1 op

RDI portion

3 op

Mode of delivery

80 % Contact teaching, 20 % Distance learning

Campus

Wärtsilä Campus Karjalankatu 3

Teaching languages

Finnish

Seats

20 - 40

Degree programmes

Degree Programme in Business Economics

Teachers

Ulla Kärnä

Teacher in charge

Ulla Kärnä

Groups

TOP21_22
Other Complimentary Studies Group Semester 2021-2022
LTLNS20M
BBA, Business Economics, Full-time studies, Fall, 2020, marketing
LTLAS20
BBA, Business Economics, Blended Learning, Fall, 2020

Objective

The student understands the importance of customer relationships and customer orientation to the organization. She/He masters the principles of management based on customer satisfaction and experience. The student knows the basic concepts of customer thinking and acquires the ability to create and maintain a company's customer relationships.

Content

Customer Satisfaction and Experience Management, Customer Lifecycle, Customer Finance, Customer Strategies, CRM

Evaluation scale

H-5