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Innovation Month (5 cr)

Code: LTP7129-3002

General information


Enrollment
01.10.2020 - 31.10.2020
Registration for the implementation has ended.
Timing
25.01.2021 - 25.02.2021
Implementation has ended.
Number of ECTS credits allocated
5 cr
Local portion
5 cr
RDI portion
5 cr
Mode of delivery
Contact learning
Unit
International Business (BB)
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
English
Seats
10 - 30
Degree programmes
Degree Programme in International Business
Teachers
Iouri Kotorov
Teacher in charge
Iouri Kotorov
Course
LTP7129

Evaluation scale

H-5

Objective

Student:
- Understands the process product development based on customer information
- Can collect information about customer needs, customer criteria and competitors via interviews and surveys
- Can analyse customer and competitor data for market positioning and innovation potential
- Can use creativity technicues for product innovation and can critically compare and evaluate different business ideas.
- Can recognize uncertainties about a business idea and design business experiments to clear these uncertainties

Content

This course is highly intensive series of workshops during which students act as teams and apply different techiniques to understand their target customer needs and criteria. Lessons learned during the workshops are implemented between the workshops. New product concepts are developed based on gathered and analysed customer information. Further, a simple business experiment is design and implemented based on uncertainty analysis.Final presentations are given to a group of visiting experts.

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