Productisation and Marketing of Tourism Services 2 (5 cr)
Code: LUT6024-LUB21L1
General information
- Enrollment
- 01.10.2020 - 31.10.2020
- Registration for the implementation has ended.
- Timing
- 07.01.2021 - 30.04.2021
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- RDI portion
- 3 cr
- Mode of delivery
- Contact learning
- Unit
- Restonomikoulutus (PR)
- Campus
- Wärtsilä Campus Karjalankatu 3
- Teaching languages
- Finnish
- Seats
- 20 - 60
- Teachers
- Tarja Kupiainen
- Ekaterina Miettinen
- Tuija Kainulainen
- Teacher in charge
- Tarja Kupiainen
- Groups
-
LUTNS19Hospitality Management (BA), Tourism and Catering, Full-time Studies, Fall, 2019
- Course
- LUT6024
Evaluation scale
H-5
Objective
-
Content
Experientiality. Tourism services connected in nature and cultural environment. Event production, tourism product development, project management, intercultural communication, working in multi-expert context.
Materials
Allen, J., O'Toole, W. McDonnel, I. & Harris, R. 2011. Festival and Special Event Management. Wiley, Milton.Bergström, S. & Leppänen, A. 2009 (tai uudempi). Yrityksen asiakasmarkkinointi. Helsinki: Edita.Suomen matkailun tulevaisuuden näkymät. Katse vuoteen 2030. TEM raportteja 4/2014.