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Productisation and Marketing of Tourism Services 2 (5 cr)

Code: LUT6024-LUB21L1

General information

Enrollment: 01.10.2020 - 31.10.2020; Registration for the implementation has ended.

Timing: 07.01.2021 - 30.04.2021; Implementation has ended.

Number of ECTS credits allocated: 5 cr

Local portion: 5 cr

RDI portion: 3 cr

Unit: Restonomikoulutus (PR)

Campus: Wärtsilä Campus Karjalankatu 3

Teaching languages: Finnish

Seats: 20 - 60

Teachers: Tarja Kupiainen; Ekaterina Miettinen; Tuija Kainulainen

Teacher in charge: Tarja Kupiainen

Groups: LUTNS19
Hospitality Management (BA), Tourism and Catering, Full-time Studies, Fall, 2019

Course: LUT6024

Evaluation scale

H-5

Objective

Content

Experientiality. Tourism services connected in nature and cultural environment. Event production, tourism product development, project management, intercultural communication, working in multi-expert context.

Materials

Allen, J., O'Toole, W. McDonnel, I. & Harris, R. 2011. Festival and Special Event Management. Wiley, Milton.Bergström, S. & Leppänen, A. 2009 (tai uudempi). Yrityksen asiakasmarkkinointi. Helsinki: Edita.Suomen matkailun tulevaisuuden näkymät. Katse vuoteen 2030. TEM raportteja 4/2014.