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Productisation and Marketing of Tourism Services 2 (5 cr)

Code: LUT6024-LUB21L1

General information


Enrollment
01.10.2020 - 31.10.2020
Registration for the implementation has ended.
Timing
07.01.2021 - 30.04.2021
Implementation has ended.
Number of ECTS credits allocated
5 cr
Local portion
5 cr
RDI portion
3 cr
Mode of delivery
Contact learning
Unit
Restonomikoulutus (PR)
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
Finnish
Seats
20 - 60
Teachers
Tarja Kupiainen
Ekaterina Miettinen
Tuija Kainulainen
Teacher in charge
Tarja Kupiainen
Groups
LUTNS19
Hospitality Management (BA), Tourism and Catering, Full-time Studies, Fall, 2019
Course
LUT6024

Evaluation scale

H-5

Objective

-

Content

Experientiality. Tourism services connected in nature and cultural environment. Event production, tourism product development, project management, intercultural communication, working in multi-expert context.

Materials

Allen, J., O'Toole, W. McDonnel, I. & Harris, R. 2011. Festival and Special Event Management. Wiley, Milton.Bergström, S. & Leppänen, A. 2009 (tai uudempi). Yrityksen asiakasmarkkinointi. Helsinki: Edita.Suomen matkailun tulevaisuuden näkymät. Katse vuoteen 2030. TEM raportteja 4/2014.

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