Consumer Behaviour (3 cr)
Code: LTB6026-LTA20L1
General information
- Enrollment
- 01.04.2020 - 28.08.2020
- Registration for the implementation has ended.
- Timing
- 21.10.2020 - 18.12.2020
- Implementation has ended.
- Number of ECTS credits allocated
- 3 cr
- Local portion
- 1 cr
- Virtual portion
- 2 cr
- RDI portion
- 1 cr
- Mode of delivery
- Blended learning
- Unit
- International Business (BB)
- Campus
- Wärtsilä Campus Karjalankatu 3
- Teaching languages
- English
- Seats
- 20 - 50
- Degree programmes
- Degree Programme in International Business
- Teachers
- Tuija Kainulainen
- Varpumaria Jeskanen
- Teacher in charge
- Tuija Kainulainen
- Groups
-
LTBNS19Bachelor of Business Administration, International Business, Fall, 2019
- Course
- LTB6026
Evaluation scale
H-5
Objective
The aim of this course is to help you to gain understanding of fundamental consumer behavior concepts in both theory and practice. You learn how to apply this knowledge to real world marketing management decision making.
Content
- Consumer needs
- Information search
- Evaluation process
- Purchase decision
- Postpurchase decision
- Influence factors of consumer behavior
- Marketing stimuli and consumer behavior
- Ethical questions in consumer behavior
Location and time
Wärtsilä campus, Karjalankatu 3
Teaching methods
The aim of this course is to help students to gain understanding of fundamental consumer behavior concepts in both theory and practice. The aim is also to learn how to apply this knowledge to real world marketing management decision making.
Student workload
24h lectures, 24h group work, 32h individual work. Total 80h of student work.