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Grow and Succeed in the 50+ Market (5cr)

Code: LL10105-3003

General information

Enrollment: 01.10.2025 - 31.03.2026; Registration for introductions has not started yet.

Timing: 02.02.2026 - 15.04.2026; The implementation has not yet started.

Number of ECTS credits allocated: 5 cr

Local portion: 0 cr

Virtual portion: 5 cr

Mode of delivery: Distance learning

Unit: Tradenomikoulutus / Liiketalous (LL)

Campus: Wärtsilä Campus Karjalankatu 3

Teaching languages: Finnish

Seats: 20 - 20

Degree programmes: Degree Programme in Business Economics

Teachers: Mika Pasanen

Teacher in charge: Mika Pasanen

Groups: TOP25_26
Other Complimentary Studies Group Semester 2025-2026; KAKK26
Karelia, Open UAS, All, Spring, 2026

Course: LL10105

Evaluation scale

Approved/Rejected

Objective

The student becomes acquainted with the 50+ market and its special features from the perspective of business and its development. The student knows and understands the business models and methods a company can better serve its 50+ customers. S/he is able to analyze, evaluate and apply business models and business development methods to 50+ business. The student is able to develop 50+ businesses, generating value for both the customer and the company.

Content

50+ market in business, its opportunities and special features. Business models and business model innovation. Development methods by which the company better serves its 50+ customers. Applying business models and business development methods into practical business examples.

Location and time

2.2.2026 - 15.4.2026 independent study

Teaching methods

Further information

An online course that a student can complete during its implementation period.