Study Guide

Content

This course is tailored for those planning to become entrepreneurs, working as entrepreneurs or responsible for the marketing of a company or association.

During the course you will learn how to develop a content plan for your own business. It is recommended that you first go through the contents of the course "Buyer Persona: Who is Your Target in Marketing?".

Location and time

Learning takes place online, regardless of time and place. If you want feedback on your assignment/plans, always return it by the 1st or 15th of the month. (Note: there is a longer delay during holidays)

Materials

You will find materials in Moodle.

Teaching methods

This course is tailored for those planning to become entrepreneurs, working as entrepreneurs or responsible for the marketing of a company or association.

During the course you will learn how to develop a content plan for your own business. It is recommended that you first go through the contents of the course "Buyer Persona: Who is Your Target in Marketing?".

You can start the course at any time. If you would like feedback on your assignment/plans, always return the assignment by the 1st or 15th of the month. In order to receive credits, an approved return of the assignment is required. Assessment Failed - to be completed - passed.

Student workload

One credit is equivalent to about 27 hours of student work. It is up to you to decide how much time you want to spend on your studies.

Evaluation scale

H-5