Buyer Persona: Who is Your Target in Marketing? (1 cr)
Code: LL10097-3003
General information
- Enrollment
- 01.04.2025 - 30.04.2025
- Registration for the implementation has ended.
- Timing
- 25.08.2025 - 12.12.2025
- The implementation has not yet started.
- Number of ECTS credits allocated
- 1 cr
- Local portion
- 0 cr
- Virtual portion
- 1 cr
- Mode of delivery
- Distance learning
- Unit
- Open UAS
- Campus
- Online
- Teaching languages
- Finnish
- Seats
- 1 - 50
- Degree programmes
- Open University of Applied Sciences Studies
- Complementary Studies
- Teachers
- Lotta Lilja
- Teacher in charge
- Lotta Lilja
- Scheduling groups
- Avoimen opiskelijat (Size: 0 . Open UAS : 0.)
- Tutkinto-opiskelijat (myös ristiinopiskelu) (Size: 0 . Open UAS : 0.)
- Groups
-
TOP25_26Other Complimentary Studies Group Semester 2025-2026
- Small groups
- Open UAS Students
- Degree students
- Course
- LL10097
Evaluation scale
Approved/Rejected
Objective
Opintojakson aikana opit tunnistamaan oman yrityksesi kohdeasiakkaan ja ymmärtämään, miten tuotat markkinointia, joka tavoittaa juuri hänet.
Content
Tämä opintojakso on räätälöity yrittäjyyttä suunnittelevalle, yrittäjänä toimivalle tai yrityksen tai yhdistyksen markkinoinnista vastaavalle henkilölle.
Työstät opintojakson aikana oman yrityksesi markkinointia. Opit tunnistamaan oman yrityksesi kohdeasiakkaan ja ymmärtämään, miten tuotat markkinointia, joka tavoittaa juuri hänet. Opintojakson suorittamisen voi aloittaa milloin tahansa.
Location and time
Learning takes place online, regardless of time and place. If you want feedback on your assignment/plans, always return it by the 1st or 15th of the month. (Note: there is a longer delay during holidays)
Materials
You will find materials in Moodle.
Teaching methods
This course is tailored to the person planning to become an entrepreneur, working as an entrepreneur or responsible for marketing a company or association.
During the course you will work on marketing your own business. During the course you will learn how to identify the target customer of your business and understand how to produce marketing that reaches them. You can start the course at any time.
If you would like feedback on your assignment/plans, please return it by the 1st or 15th of each month.
An approved return of the assignment is required to receive credit. Assessment Failed - to be completed - passed.
Student workload
One credit is equivalent to about 27 hours of student work. It is up to you to decide how much time you want to spend on your studies