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Buyer Persona: Who is Your Target in Marketing? (1 cr)

Code: LL10097-3003

General information


Enrollment

01.04.2025 - 30.04.2025

Timing

25.08.2025 - 12.12.2025

Number of ECTS credits allocated

1 op

Virtual portion

1 op

Mode of delivery

Distance learning

Unit

Open UAS

Campus

Wärtsilä Campus Karjalankatu 3

Teaching languages

  • Finnish

Seats

1 - 50

Degree programmes

  • Open University of Applied Sciences Studies
  • Complementary Studies

Teachers

  • Lotta Lilja

Teacher in charge

Lotta Lilja

Groups

  • TOP25_26
    Other Complimentary Studies Group Semester 2025-2026
  • KAKS24
    Karelia, Open UAS, All, Fall, 2024

Location and time

Learning takes place online, regardless of time and place. If you want feedback on your assignment/plans, always return it by the 1st or 15th of the month. (Note: there is a longer delay during holidays)

Materials

You will find materials in Moodle.

Teaching methods

This course is tailored to the person planning to become an entrepreneur, working as an entrepreneur or responsible for marketing a company or association.

During the course you will work on marketing your own business. During the course you will learn how to identify the target customer of your business and understand how to produce marketing that reaches them. You can start the course at any time.

If you would like feedback on your assignment/plans, please return it by the 1st or 15th of each month.

An approved return of the assignment is required to receive credit. Assessment Failed - to be completed - passed.

Student workload

One credit is equivalent to about 27 hours of student work. It is up to you to decide how much time you want to spend on your studies

Evaluation scale

Approved/Rejected