International Sales and Business Growth (3cr)
Code: II10047-3002
General information
- Enrollment
- 01.10.2025 - 31.10.2025
- Registration for the implementation has begun.
- Timing
- 07.01.2026 - 31.05.2026
- The implementation has not yet started.
- Number of ECTS credits allocated
- 3 cr
- Local portion
- 3 cr
- Mode of delivery
- Contact learning
- Unit
- Bachelor of Engineering, Industrial Management
- Campus
- Wärtsilä Campus Karjalankatu 3
- Teaching languages
- English
- Seats
- 20 - 40
- Degree programmes
- Degree Programme in Industrial Management
- Teachers
- Eleonora Prits
- Teacher in charge
- Eleonora Prits
- Groups
-
IINS23Bachelor of Engineering, Industrial Management, Full-time Studies, Fall, 2023
- Course
- II10047
Evaluation scale
H-5
Objective
You understand the basic elements of doing business in the global markets, and you learn the process of internationalisation. You are able to make a business development plan to grow your sales in the designated markets and you learn the basic techniques in business modelling and customer segmentation. You learn to use customer understanding to design your approach to the markets in order to create value for the customers.
Content
- From local to global
- Key practicalities of international business
- Distribution channels and sales contracts
- Internationalisation process
- Creating a business model
- Customer segmentation
- Value proposition design
- Business development plan for sales growth