Strategic Account Management | Study Guide, Karelia

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Strategic Account Management (3 cr)

Code: LB10037-3002

General information

Enrollment

01.04.2025 - 30.04.2025

Timing

01.09.2025 - 24.10.2025

Number of ECTS credits allocated

3 op

Mode of delivery

Contact teaching

Campus

Wärtsilä Campus Karjalankatu 3

Teaching languages

English

Seats

20 - 50

Degree programmes

Degree Programme in International Business

Teachers

Varpumaria Jeskanen

Teacher in charge

Varpumaria Jeskanen

Groups

LBNS23
Bachelor of Business Administration, International Business, Fall, 2023

Objective

You learn the role and process of strategic account management. You learn practical skills to identify, analyse, develop and commit your key accounts. You understand how to drive value with your customers and you are able to create and manage strategic account plans.

Content

- Strategic account management tools and practices
- Identification of key accounts
- Global key account management
- Account management plans
- Your action plan to develop and follow-up key accounts

Evaluation scale

H-5