Tourism Marketing (5cr)
Code: PR10023-3003
General information
- Enrollment
- 01.10.2025 - 31.10.2025
- Registration for the implementation has begun.
- Timing
- 05.01.2026 - 12.04.2026
- The implementation has not yet started.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Restonomikoulutus (PR)
- Campus
- Wärtsilä Campus Karjalankatu 3
- Teaching languages
- Finnish
- Seats
- 20 - 60
- Degree programmes
- Degree Programme in Tourism and Service Business
- Teachers
- Anu Karreinen
- Hanna Vienonen
- Teacher in charge
- Hanna Vienonen
- Groups
-
PRAS24Bachelor of Hospitality Management, Tourism and Service Business, Blended Learning, Fall, 2024
- Course
- PR10023
Evaluation scale
H-5
Location and time
Online via Moodle and in person at the Wärtsilä campus, from January to mid-April.
Materials
Recordings, articles, and lecture materials have been compiled on the Moodle platform. In addition, a few books from the list on Moodle must be read.
Teaching methods
The aim of the tourism marketing course is that after the course the student knows the key concepts, methods and measures of tourism marketing. In addition, the student understands how marketing is planned and monitored.
The teaching methods are online lectures (which include discussion and exercises), practice class with close friends, recordings, assignments and independent study.
Employer connections
Industry collaboration is implemented through the recordings and course assignments.
Student workload
The estimated student workload is approximately 135 hours.